If you have only one distinct goal for your website a landing page also called a lead capture page may be the best solution.  A landing page is 100% focused on converting to one goal and nothing else.  Normally a landing page won’t contain any other pages.  It can come in either a long-form or a short-form format.  A short form-landing page usually only consist of information above the fold, so you never have to scroll down.  A long-form landing page will contain lots of information but it will contain it to one long page.

The most common goals of landing pages are to capture a lead or sell an individual product.  To accomplish these sales a landing pages seo-friendly/”title=”Design” >design is normally louder than other company websites.  The design is something that has to be easily manipulated.  In order to get your conversion to the lead or the sales as high as possible you must split test the website.

Split testing is when you send one customer to one version of your website and send the next customer to another version of your website.  Once you find out which website converts better, you create a new version and continue until you maximize efficiency.