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If a website doesn’t have any traffic, does it exist?

The most important aspect of your website is the traffic that visits it.   Are you looking to solidify your current customer base or find new customers?  Each website must be designed to accomplish the exact goal of your site.   If you are looking to accomplish multiple goals then you must organize your website in a method in which you aren’t contradicting yourself.    Once the content is correct, the next step is generating the least expensive, but best traffic for your site.  Finally you need to track your progress to know how well it is working.

Marketing Process

Step #1 – Producing the Right Content

If you send thousands and thousands of visitors to your website but they don’t convert into a sale or lead then your website isn’t working.  The first step of the marketing process is to decide which client you want to attract.  You want to attract a business client, you need a professional website.  Selling a product to women, make the site pleasing to women.   Once your design is attractive to your new potential client,  have your content write directly to them.

 

Step #2 – Choosing the Best Marketing Plan

Hundreds of methods exist to get traffic to your website.  The question you have to ask is the what is the best method of traffic for you.   Before you can answer that question, you have to determine how much you can afford to pay for a lead or sale.   You can determine this from a percentage of sales.  In every industry it can be different,  in some cases you can lose money on your first sale but make it up in future sales to that client.   Which of the following methods of marketing is right for you:

  • Pay Per Click
  • Email Marketing
  • Search Engine Optimization
  • Affiliate Marketing
  • Contextual Marketing
  • Video Marketing
  • Direct Mail
  • and Much More….

Step #3 –  Setting Up Reporting

Once you have chosen the best method or methods of marketing, the next step is to setup the appropriate reporting.   Without reporting, marketing is useless.  You may get lucky and hit a home run your first time, but how did it happen?  Without reporting, you may never know.  What if the traffic or success goes away? Do you know how to recreate it?  With the proper reporting,  you can learn how to duplicate and increase the success exponentially.

Step #4 – Executing the Marketing Plan

With reporting in place, now you can launch your plan.  How aggressive you want to launch your plan is up to your budget. It is critical you don’t spend all your money during the trial and error phase.  Yes, trial and error.  Once you have found a method or methods that work for you, the next step is to monitor and duplicate.  Every piece of marketing will have a law of diminishing returns.  At some point you will need to expand into new marketing methods.

Step #5 –  Monitoring the Success

Finally the last step is to continually monitor your success.   Marketing is never done.  Even if you are making millions of dollars a week, there is always room for growth, improvement, or adaptation.  Know what your pressure points are and how to measure them.  If you are looking for long-term success, it is vital that you setup monitoring tools and systems in place to know how well you are progressing.

 

What Can Your Website Do For You?

Full Service Web Design has spent years developing a propietary framework called Aeris. With the technology of Aeris your site will have a solid foundation, allowing your business to grow exponentially. Aeris prevents the problem of Frankensites... sites that are added onto so much that they become constraining and unusable. Aeris technology will allow your ONE site to fulfill all the funtionality you see below.


Brochure

Need to get new customers? Or provide new information to your current clients? Nothing beats a brochure site.
  • Customer Introduction and Retention
  • Employee Introduction and Retention
  • Catalog of Services

Sales Person

With a website you can literally make money in your sleep. There has never been a better time to sell online...
  • Product Catalog
  • E-commerce
  • Lead Creation

Customer Manager

What is the life-time value of a customer? Are you benefiting your clients at the right time? Give your clients the best individual experience...

  • Customer Relations Manager (CRM)
  • Lead Progression Tracker
  • Company Wiki

Information

Information is king in todays economy. Provide more accurate, better information to your customers and you win.
  • Blog
  • Wiki
  • Forum

Business Management

Do you put out fires all day? Or does your business run and manage itself? Processes can simplify your life and increase your revenue.
  • Time Tracker
  • Task Manager
  • Employee Tracker

Products

Have an idea for a website? Full Service Web Design can help you to plan, develop, and execute your idea.
  • Membership Websites
  • Plugins or Tools
  • Social Sites

Don't see the functionality you need above? Aeris allows us to easily add and develop elements and systems quickly and affordably. Give us a call to talk about your specific needs...Call Now 888-600-1703