FAQ
Straight answers, including the awkward ones
If a question here has a vague answer somewhere else, that is usually because the honest version costs the agency something.
Cost and scope
How much does a website cost?
Basic plans start at $1,000. The number moves with page count, integrations, whether we write the content, and whether we are migrating an existing site. You get a fixed quote against an agreed scope before anything starts. Full pricing breakdown.
Why do agency quotes vary so wildly for the same brief?
Because "website" describes anything from a template with your logo on it to a custom build with CRM integration and tracked conversions. When you compare quotes, compare what is inside them: page count, who writes the content, whether tracking is configured, and who owns the result.
Do you offer payment plans?
Yes — usually 50% to start, 50% at launch, and we will split further on larger projects.
Is the fixed price genuinely fixed?
For the agreed scope, yes. Changes get quoted before they are done. No surprise invoices.
Timelines
How long does a website take?
Two to six weeks from the day we have your content and access. The stage that slips is almost always waiting for copy and photos, so we tell you exactly what we need on day one.
Can you do it faster?
Sometimes, at a premium, by reordering other work. We will also tell you when rushing is a bad idea — a site launched without tracking configured is a site you cannot learn anything from.
How long until SEO works?
Technical fixes can move things in weeks. Competitive commercial rankings take three to six months. Local map-pack movement is often faster. Anyone promising 30 days is selling something else.
Ownership and control
Do I own the website?
Yes. Code, domain, hosting account, analytics, ad accounts, CRM — all in your name. If you leave, you leave with everything. We do not use asset ownership to keep clients.
Can I edit it myself?
Yes, for the parts that change — services, pricing, staff, blog. Structural changes are where you would come back to us, and you do not need a retainer to do that.
What if I want to leave?
Monthly work is month to month after the first three months. Tell us and we will hand over credentials and documentation. No exit fee and no hostage-taking.
Who owns my Google Ads account?
You do, always. An agency that owns your ad account owns your historical performance data, which is leverage nobody should hand over.
Results and honesty
Can you guarantee I will rank first on Google?
No. Google does not sell positions and nobody controls the algorithm. Any agency guaranteeing position one is either misleading you or planning to rank you for a phrase nobody searches for. We guarantee the work and honest reporting on what it produced.
Can you guarantee more revenue?
No, and be careful with anyone who does. We influence traffic, conversion rate, and follow-up speed. We do not control your pricing, your sales conversations, your capacity, or your market.
Why do you not show case studies with big percentages?
Because we will not publish numbers we cannot substantiate, and a "+400% leads" claim with no client name and no method is unverifiable by design. Ask on a call and we will walk you through real projects with the real context.
What if it does not work?
We tell you, in the monthly report, before you have to ask. Then we either change the approach or recommend you stop spending. We would rather lose a retainer than keep billing for something that is not producing.
Working together
Do you have an office near me?
Almost certainly not. We are remote-first and work with businesses nationwide over video calls and shared documents. We do not list addresses we do not occupy, which is why our location pages say so plainly.
Do you work with my industry?
We focus on service businesses — trades, home services, clinics, professional services, fitness. If your business does not fit that shape, ask, and we will tell you honestly whether we are the right choice.
Will you tell me if I do not need what I asked for?
Yes, and it happens often. Plenty of businesses asking for a rebuild actually need faster lead follow-up, which is a much smaller invoice. Selling you the wrong thing gets us one project and no referral.
Question not answered here?
Tell us what you need. You will get a straight answer on scope, price, and timeline — not a discovery-call runaround.