Pricing
Basic plans start at $1,000
Most agencies make you sit through a call before they will say a number. That is the number. What you actually pay depends on scope, and here is an honest explanation of what moves it.
That is a starting point, not a quote. Scope moves the number, and we agree it in writing before we start.
Where pricing starts
Basic plans start at $1,000. Where a project lands above that comes down to how many pages you need, what has to connect to what, and who writes the content — the five factors below.
We quote a fixed price for an agreed scope before any work starts. You will not get an invoice for hours you did not know were being spent, and you will not be asked to sit through a discovery call to find out whether you can afford us.
What we do
Every service is scoped and quoted the same way.
What moves the number
Five things that change a web design quote
Page count
The biggest single driver. A five-page service site and a forty-page site with location pages are different projects, not the same project at different sizes.
Integrations
CRM, booking, payments, inventory, a job-management system with a difficult API. Each connection is real work and each one is somewhere the project can stall.
Content
If you write it, the price stays down. If we write it, add roughly $150–$300 per page depending on research. Most people underestimate how long writing takes.
Migration
Moving an existing site with rankings worth protecting means URL mapping and redirects. Worth doing properly, and it is not free.
Custom functionality
Calculators, portals, member areas, quoting tools. Quoted separately because they are software projects wearing a website costume.
Speed
A compressed timeline means reordering other work. We will do it, and there is a premium. We will also tell you when rushing is a bad idea.
The cheap option
What a $500 website really costs
You can get a website for a few hundred dollars. Plenty of people do. Here is what usually happens next, and we say this having taken over a lot of them.
It is a template you will see elsewhere. Not fatal on its own, but it means the layout was designed for a generic business, so the conversion path is whatever the template author guessed.
Nothing is tracked. Analytics might be pasted in, but no conversion is defined. So a year later you cannot answer which page produced which job, and every marketing decision after that is a guess.
You do not own it. Builder platforms mean the site cannot leave. When you outgrow it, you rebuild from scratch and pay twice.
It is slow on mobile. Cheap builds load heavy themes and unoptimised images. On cellular, in a parking lot, that is where the visit ends.
None of that makes a cheap site the wrong choice for everyone. If you are testing whether a business idea works at all, spend the $500 and find out. But if the phone ringing is how you eat, the cheap site is the expensive one.
Pricing questions
Do you offer payment plans?
Yes. Typically 50% to start and 50% at launch, and we will split it further on larger projects. Ask — it is a normal request and the answer is usually yes.
Are there ongoing costs?
Hosting and domain, roughly $20–$50 a month depending on the site. Optional maintenance on top. Marketing retainers are separate and clearly priced. Nothing appears on an invoice that was not agreed first.
Is the price really fixed?
Yes, for the scope we agreed. If you ask for something outside it we quote the change before doing it. You will never get an invoice for hours you did not know were being spent.
Why is there no package with everything in it?
Because most businesses do not need everything, and a package that bundles things you will not use is a way to raise the price without raising the value. We would rather scope what you actually need.
Can I start smaller and add later?
That is usually what we recommend. Get the site and the follow-up working, prove it produces leads, then add SEO and paid traffic on top of something that converts.
Want the number for your project?
Five questions and you get scope, price, and a timeline back — usually within one business day.