How it works
What actually happens, week by week
No mystery phases with names like "discovery immersion". Here is the real sequence, what we need from you at each point, and where projects usually stall.
The sequence
Five stages
Audit
Days 1–3. We go through your current site, traffic, conversion path, and follow-up. You get the findings even if you stop here.
Scope
Days 3–5. Sitemap, integrations, fixed price, launch date. Everything in writing before anyone opens a design tool.
Build
Weeks 2–5. Design and development in one pass against real content, with a working link you can check any time.
Launch
Week 5–6. Redirects mapped, forms tested, tracking verified, then live. We check every conversion path by hand.
What we need from you
The three things that decide your timeline
Projects almost never slip because of development. They slip waiting on these.
| What we need | When | What happens if it is late |
|---|---|---|
| Content — service descriptions, pricing, staff details | Before build starts | Everything shifts by the same number of days. This is the number one cause of delay. |
| Photos — real work, real premises, real people | Before build starts | We launch with stock, which converts worse. We can arrange a shoot if you would rather not. |
| Access — domain registrar, current host, analytics, Google Business Profile | Week 1 | Launch day slips. Chasing a former developer for a domain login can take weeks — start early. |
After launch
Launch is the start of the useful part
A new site does not rank on day one and does not convert perfectly on day one. The first ninety days are where the value is: watching what real visitors do, fixing the friction, and feeding what we learn back into the pages.
You can take that on yourself — we hand over everything, documented — or keep us on for hosting, updates, SEO, and marketing management. Monthly work is month to month after the first three months. There is no lock-in and no penalty for leaving.
What we will not do: quietly bill a retainer for maintenance nobody asked for. If a month has nothing worth doing in it, we will tell you and pause.
Process questions
How many revision rounds do I get?
Two structured rounds on design, then unlimited fixes on anything that is genuinely wrong — a typo, a broken link, a misaligned button. We do not count those as revisions and we do not bill for them.
Will my rankings drop when the new site goes live?
They should not, and that is a preventable failure rather than an unavoidable cost. We map every existing URL to its new equivalent and 301 redirect it before launch. Sites that lose rankings in a redesign almost always skipped this step.
Can I see it while you are building?
Yes, from week two. You get a staging link and can look whenever you want. We would rather hear "that is not what I meant" in week three than after launch.
What if I need to pause the project?
Tell us. We will bank the work completed, stop billing, and pick it up when you are ready. Life happens and we would rather keep the relationship than enforce a schedule.
Ready to see a scope and a number?
Tell us what you need. You will get a straight answer on scope, price, and timeline — not a discovery-call runaround.