Marketing Management
One team accountable for the whole funnel
Most marketing fails at the seams. The ad agency blames the website, the web guy blames the ads, and nobody owns the number. We take the whole thing.
From $2,000 per month. Fixed scope before we start.
What you get
- Google Ads managed against cost per booked job, not cost per click
- Landing pages built for each campaign, with message match to the ad
- Social and email that support the offer instead of filling a calendar
- Attribution from first click through to closed revenue
- Monthly report in plain English: what worked, what did not, what changes
- A standing recommendation to cut what is not working — including us
The problem
Why "we tried marketing and it did not work" is usually true
The traffic was fine. The destination was not. Sending paid clicks to a homepage is the most common and most expensive mistake in small-business marketing. The ad promised something specific; the homepage offers everything; the visitor leaves.
Nothing was attributed. When you cannot tie a booked job back to a campaign, you cannot cut the losers. So budget spreads evenly across everything and the good channels get starved.
Follow-up was not part of the plan. Marketing that generates leads into a system that does not answer them quickly is a machine for wasting money. The best-performing change we make is often not a marketing change at all.
Nobody was allowed to say stop. An agency paid a percentage of spend has no incentive to tell you a channel is dead. We report on cost per booked job, which means the recommendation to cut spend comes from us, unprompted.
How we work
What the engagement looks like
Baseline
What you spend now, per channel, and what it produces. If the tracking cannot answer that, fixing it is job one.
Focus
We pick the smallest number of channels that can work, and cut the rest. Spread thin beats nothing; focused beats spread thin.
Run
Campaigns, landing pages, and creative shipped weekly. Every campaign points at a page built for it, not at the homepage.
Report
Monthly: spend, leads, booked jobs, cost per job by channel, and the specific changes for next month.
Specifics
Where this goes deeper
Google Ads Management
Search campaigns pointed at landing pages built to convert them.
Social Media Management
A posting system that supports the offer instead of filling a calendar.
Email Marketing
List, sequences, and deliverability that turn past leads into repeat revenue.
Not sure which one you need? Book a call and we will tell you straight — including when the answer is “you do not need this yet”.
By location
Marketing Management in your city
We work remotely with businesses nationwide. Pick a city to see how this applies to that market.
Questions about marketing management
How is this priced?
A flat monthly management fee from $2,000, separate from your ad spend. We deliberately do not price as a percentage of spend — that model pays us to recommend spending more, which is not advice you can trust.
What ad budget do I need?
Below roughly $1,500 a month in spend, paid search is usually too thin to learn from and you are better off putting the money into SEO and follow-up. We will say so rather than take the account.
Do I have to sign a long contract?
Three months minimum, because campaigns need that long to produce data worth acting on, then month to month. You keep the accounts, the creative, and the data if you leave.
Who owns the ad accounts?
You do. Always in your name, with us added as a manager. An agency that owns your ad account owns your historical performance data, and that is leverage nobody should hand over.
What if a channel stops working?
We tell you and recommend cutting it. That is the entire value of reporting on cost per booked job instead of impressions — it makes the bad news visible early enough to act on.
Want one team owning the number?
Tell us what you need. You will get a straight answer on scope, price, and timeline — not a discovery-call runaround.